Blogging is a powerful marketing tool that a business can use to build a brand and market products and services. There are so many benefits to blogging but some business owners just down have the time to blog.
Hiring a blogger is the best option for you, now you just have to know where to look and how to find the right one. Another thing that you need to consider is the best country to hire a blogger.
There are a lot of freelance sites that you can try out but if you are looking for world-class bloggers they won’t be listed in job postings.
You may think that the good bloggers are busy with work and this is why they don’t appear in job listings. It may surprise you that the opposite is true.
There are plenty of excellent bloggers who don’t have work and are not even paid well.
The best way to find a great blogger is to go through marketing blogs. Even if your business is not about marketing, a good blogger will be able to write about any topic because research can be done on the web.
You should start making a list of popular marketing blogs like Problogger, Copyblogger, and Moz. These blogs accept guest postings. Take note of those who submit guest posts and check on their work if it is to your liking.
These major blog sites have strict guidelines for submission when it comes to guest posts. This means that those who are approved and get published are good enough to be hired and can turn out to be a world class blogger.
Here are qualities you should look for in hiring a blogger:
Storytelling Writing Style
People don’t want to read formal writing like essays. Blogs are fun and are full of great stories. It has a conversational style which uses the words “you” and “I” most of the time.
This is vital because stats would show that bloggers who don’t write in a conversational voice get 31% fewer comments per blog post. Comments are a way of engaging your target audience, you want more to convert your readers into customers.
The human attention span has gone down dramatically due to technology. Today, you only have 8 seconds to grab the attention of a reader. This is a short time to hook a reader, storytelling is a proven method in grabbing a reader’s attention plus having an attractive headline. A headline that screams out and entices an audience to read more is also a skill that your blogger must possess.
Bloggers should be good at proving a point. This is more effective when you use data and facts. More traffic is generated from blogs that show accurate data and statistics generating 28% more social shares than blogs who don’t contain such data.
Ability To Generate Traffic
Good bloggers can get a lot of social shares from their posts. There are bloggers who do well in promoting content while others are simply good at writing. You need to look for bloggers who are good at both.
You now know what qualities a good blogger must have, you then consider where to hire them from.
One of the best countries to hire bloggers is the Philippines. Filipinos are known to be among the top VAs in the world. They have a good command of the English language plus they have the best rates. You can hire a good blogger for as low as $350 a month and not sacrifice on the quality of the blogger. Value for money is what you get when you hire a Filipino virtual worker as your blogger.